My Art Invest Gallery – Event Video
I have finally wrapped up the event video for the opening of My Art Invest gallery which, by the way, has been a great success.
My art Invest is a unique platform that perhaps completely democratizes the art world. Anyone can invest in a large range of contemporary art and I personally wouldn’t mind investing in Banksy’s “Daddy’s Back” that I saw in their gallery in Shoreditch.
The opening was “very French” – macaroons and champagne, beautiful people, fantastic music and many investors curious about the world famous “Ludo, Rerro, Tilt, Revok, Hush, Takashi Murakami, Ron English”‘s works.
Having filmed many gallery openings and offering large spectrum of event video services, I know how important it is to get those “before the opening” shots.
I like to arrive nice and early, at least two hours before the guests invade the space, and to capture only the “volume” & the artworks. With no one standing in the shot, the paintings and the artworks look almost majestic, you can see them as a buyer would see them in his/her house.
I love working with a slider, because it gives depth to the moving images. Once the guests starting arriving, the crowd became unworkable and I couldn’t continue doing the sliding shots. I took out my trustee shoulder rig and monopod and decided to mingle with the crowd.
Having an assistant and filming the event with two Canon 5D Mark III cameras allowed me to cover both ambiance and detail shots.
The gallery is amazing from a videographer’s point of view – it is not only the largest gallery I’ve seen, but it also features fantastic lighting. We hardly had to boost our ISO more than 400 and that can be seen in the final video here – everything feels so light and airy as if light was an art form itself.
I hope you will enjoy the video as much as I enjoyed being part of My Art Invest project.