PAVEL RADU

Last Thursday, Chelsea in London saw the opening of a new shoe & accessories shop. But The Box Boutique isn’t just any High Street chain store. What makes it pretty unique among its neighbours in Chelsea is that it’s a pop-up concept store. The Box Boutique is every shoe-obsessive’s dream, showcasing exciting and cutting-edge shoes and accessories from both known and yet-to-be-discovered designers.

I had the privilege of being in charge of the videography to capture the buzz and glamour of the opening of this elegant new retail outlet. I went along with my trusty friend, the Canon 5D Mark III, to record the moment and have some fun.

Filming events in London is always a privilege and gives me real satisfaction. But this kind of event appeals to me especially, because it presents a challenge in terms of cinematography. The trick is to remain focused at all times on capturing the best angles and great compositions while recording the ambiance.

I arrived an hour before the official opening to prepare my shots and organize some kind of a storyboard in my mind. I was delighted to meet the two lovely ladies – Elena and Yulia Pashevkina- who run this amazing store. They were really helpful and showed me all round the premises, which gave me a pretty good idea about what to film, where to position myself and what type of creative style to choose for my final edit.

All in all, this has got to be one of the most interesting and fun store openings I have ever filmed. If you happen to be in and around Chelsea, I fully recommend checking out The Box Boutique. Why not try on some of their amazing shoes and accessories whilst enjoying a glass of complimentary champagne?

Here’s a small sneak preview from the final cut of the presentation video. The full video with the shop opening will follow next week